Twitter analytics provides a wealth of information that can help you create meaningful Tweets that will resonate with your target audience. Below are seven things you can learn from your Twitter data. Tweet impressions. Under the Tweets section, you can find a list of all your Tweets and the number of impressions. Welcome to ADI Analytics. A boutique consulting and advisory firm focusing on oil and gas, energy, and chemicals, ADI Analytics advises companies, start-ups, investors, and governments with passion, rigor, and expertise.
Sep 22, 2020 ● 8 min read
Twitter is a powerful platform to engage with friends and follow your favorite industry experts. But if you are using it to promote your brand, you will have to do more than just broadcast tweets once in a while. Comprehensive Twitter analytics is the bedrock of an excellent Twitter account strategy. Therefore you need to leverage the right analytics tools to facilitate the same. Before we highlight the best Twitter analytics tools for your brand, let's clear the basics.
Table of Contents
- Top Twitter Analytics Tools
What is Twitter Analytics?
Twitter analytics offers your insights on how each post on your Twitter account has performed based on different metrics. It is referred to as a performance report of the content you have posted on the platform. It measures metrics, including clicks, impressions, reach, and engagement, to gauge your content's performance.
Why is Twitter Analytics Important?
Understanding Twitter analytics can have a significant impact on online strategy. Like we mentioned above, merely having an audience and continually tweeting would not give any results. Instead, you need to focus on leveraging Twitter account insights and analyze them regularly. Below are some of the ways Twitter analytics can help your brand:
● Tweet Impressions
It shows you the list of all your Tweets along with its impressions. You can gauge the performance of your Tweets or cumulative impressions of tweets from recent months.
● Tweet Engagement and its Rate
Similar to tweet impressions, analytics shows the engagement or number of interactions your Tweets are generating along with the engagement rate.
● Top-Performing Tweets
Every month, on the main analytics dashboard, it will highlight your top Tweet. It further allows you to break the engagement details by link clicks, expands, profile clicks, etc.
● Profile Visits
It tells you the number of visits your profile receives. This information is displayed across a period of 28 days.
● Follower Growth
You can track how your following has increased or decreased over 30 days. And it helps you determine new followers that you have received each day.
The data derived from the points mentioned above can assist in creating accurate content building strategies.
Top Twitter Analytics Tools
Following are some of the best tools you can leverage to perform Twitter analytics:
1. Twitter Analytics
Twitter has its analytics tool, which can be accessed by all users. Using this tool is the first step to understand how this platform works. It offers a 28 days data summary that includes tweet counts, mentions, profile visits, followers, and mentions.
You can scroll down and gain a month-by-month summary. Additionally, there are many other features to explore, as well. It also allows you to analyze your tweets so that you can see which ones performed the best.
There are options to set the date range and export the data. The audience tab provides you with data on your follower. This data includes consumer behavior, demographics, info related to their lifestyle.
Prominent features include:
- Measure engagement from your posts.
- Explore the locations, interests, and demographics of the followers.
- It has enhanced content representation with Twitter Cards.
2. Whatagraph
The next prominent Twitter analytics tool is Whatagraph that is designed for digital agencies and their clients. It facilitates automated data collection across multiple marketing channels and allows you to gather all your performance metrics and access with one click.
Some of its features include:
- Data source connectors
- Customizable dashboard
- Marketing reports
- Financial reporting
- Report export
- Sales resorts
- Automated or scheduled reports
3. Sprout Social
This is an excellent Twitter analytics, publishing, and engagement tool. Whether it is reached, engagement, the performance of hashtags, and link clicks, you get to access a wide range of information.
Moreover, the Premium Analytics features allow you to gain insights into tweets that your audiences most resonate with. It offers a templated and customizable reporting option, making it easier and efficient to share Twitter data.
With Sprout Social ou can create monthly, quarterly, or yearly reports pending on your reporting structure to measure the efficiency of your Twitter strategy.
Prominent features include:
- Identify trends and insights from social data.
- Plan, organize, schedule, and provide content through cross-network social publishing.
- Promote strategic decision via social data and dashboards
- Simplify social monitoring and boost responsiveness.
4. Brand24
This is a social media listening tool that comes with a robust Twitter analytics capacity. One of the main features of this tool is the ability to carry out hashtag performance.
Brand24 allows you to stay updated with the latest conversations and communities. It also helps you understand the reach of your marketing campaigns to determine their success.
Prominent features include:
- Discover mentioned feeds in real-time.
- Identify changes in discussion volume to protect your online image.
- Highlight your influence to make better decisions about who you collaborate with.
- Convert the data into automated PDF reports, infographics, and .xls files.
5. Keyhole
Keyhole is a live tracking tool for all your social media conversations. Keyhole features a straightforward and intuitive dashboard that offers you an overview of essential data that assists in making meaningful decisions about the brand.
It comes with a full suite of analytics features and extensive reporting. The keyword listening and hashtag features enable you to assess industry conversations in real-time.
You can also analyze and optimize your content and posting schedule. The tool allows you to track and create automated reporting around different campaigns, carry out research on live and historical Twitter data, and perform competitive analysis.
Prominent features include:
- Real-time data to enhance campaigns
- Fast and shareable reporting
- Analyze the efficiency of each campaign
- Accurate tracking of data
6. Hootsuite
When it comes to Twitter management and reporting, Hootsuite is one of the popular tools. This freemium tool allows executing marketing campaigns across different social channels from a single web-based dashboard.
Along with launching marketing campaigns, you can schedule posts, track audience growth on Twitter, build custom reports, track mentions and hashtags, etc. there is a dedicated analytics section allowing you to assess the performance of your Twitter posts. Moreover, you can acquire and overview with data on factors like followers, engagement, etc.
Prominent features include:
- Manage all the social media content in a single collaborative calendar.
- Engage with customers through different social media channels.
- Get a comprehensive overview of the results on all social media networks.
- Track the performance of the posts and brand mentions.
7. Tweepsmap
The better you understand the audience, the higher engagement you will be able to gain with this tool. It is an excellent way to obtain a comprehensive understanding of the Twitter community.
This tool allows you to map the followers and determine the primary demographic that includes generating, profession, and language. You can use these insights to segment the community into different categories.
With Tweepsmap, you can understand the activities regarding how many followers you are losing or gaining. Identify the most influential followers if you need to launch a brand advocacy campaign or an influencer marketing campaign.
Prominent features include:
- Deep analytics that drives your Twitter publishing.
- Assess your community and build it smartly.
- Gain insight into any topic of past, present, and future.
- Gain location-centric analysis of influencers.
8. Mentionmapp
It is one of the favorite free Twitter analytics tools by a marketer, primarily because it offers something different. The tool does not generate direct reports with graphs and numbers.
Instead, Mentionmapp generates a mind map, which offers connections between hashtags and profiles. Moreover, you can filter the tweets and view only mentions or retweets with positive or negative sentiment. This is an excellent tool for showing connections between various profiles and exploring new content.
Prominent features include:
- Understand your Twitter engagement through an overview of your recent conversations.
- Determine connections between different profiles.
9. Buffer
It is a popular scheduler for your social media content. But there is more to this analytics tool than scheduling; Buffer can offer a comprehensive analysis of your Twitter performance. It helps you determine the right times to tweet to gain the most engagement.
With Buffer, you can list your post based on the highest engagement levels or by most clicks. This is a great way to analyze which positions work best for you quickly. Moreover, there is an analytics area where you can check out data on clicks, impressions, followers, and similar metrics.
Prominent features include:
- Measure your campaign performance, create reports, and gain insights.
- Schedule your content across different social media channels.
- Engage with comments faster and build trust among the audience.
10. Mediatoolkit
Mediatoolkit is an award-winning media monitoring and social listening tool that notifies its users immediately when their company, products, or services are mentioned in any language across 100+ million online sources.
The tool provides you with actionable insights into your Twitter and hashtag performance based on data such as top influencers, engagement, sentiment, competitor analysis, and so on. In the tool, you can create reports based on that data in a matter of seconds.
Prominent features include
- Choose from three types of reports, depending on your needs.
- Analyze how your campaigns are performing compared to your competitors’.
- Receive real-time alerts to protect your brand reputation, avoid crisis, or improve customer support.
Benefits of Using Twitter Analytics Tools
The following are some of the benefits of using free Twitter analytics tools:
● It will determine the right target audience
The Twitter analysis is not merely about knowing how well your tweets are performing. Instead, a free Twitter analytics tool or a comprehensive Twitter dashboard can help you understand whether or not you are attracting the right audience.
How To Use Twitter Analytics
The audience insights derived from these tools will tell you information regarding audience location, audience age, audience gender, and audience interests.
● It will inform you about your audience's interest
The performance of your tweets tells you what type of content your audience what's to see. A free Twitter analytics tool can offer you details on the performance of every tweet. For instance, if video tweets are getting more attention, you can focus more on creating such content.
● It will help you determine the best time to post
Twitter Analytics Login
Posting your content at the right time can impact its performance. The analytics tool will tell you when your target audience is most active. This way, you can schedule the tweets in advance and get the most out of your tweets.
● It will tell you what to post
Generating a unique content idea is a challenging and exhausting task. Twitter analytics tools offer you an idea of what is trending on the platform. Moreover, some tools will tell you what type of content your competitors are posting. This allows you to decide the kind of content you should focus on
● Determine how many people have reached out to you with Twitter analytics
By leveraging the Twitter analytics tool, you can see how many followers have seen your tweets. This will help in gauging whether or not tweets are impactful enough.
With a Twitter analytics dashboard or a reporting tool, you can get a clear overview of your entire profile performance. Having a dashboard like this becomes especially important to social media managers who handle multiple clients.
These types of dashboards consolidate data in one location so tracking performance across multiple accounts - or multiple marketing platforms - becomes incredibly simple.
Final Thoughts
Analytics on Twitter is a practical approach to get the most out of Twitter marketing strategies. And leveraging Twitter analytics tools are what reinforces these strategies and helps you achieve the goal effectively and efficiently. Above, we have shared some of the best analytics tools that you can rely on to perform Twitter analytics.
Union Metrics TweetReach snapshot reports are perfect for quick analytics on recent Twitter activity around a hashtag, keyword or account. Free snapshots include up to 100 Tweets and $20 full snapshots include up to 1,500 Tweets, both from the past few days.
Quick analytics
In just seconds, snapshot reports analyze potential reach, impressions, conversation size and more
Contributors at a glance
See who’s been talking about any topic and who’s had the biggest impact on spreading the word
Free for 100 Tweets
TweetReach snapshot reports are free for the most recent 100 Tweets from the past few days
Reach – the number of potential unique Twitter accounts that received these Tweets
Exposure – the total number of potential impressions
Tweet Activity – overview of the Tweet volume over time
Tweet Type – breakdown of the types of Tweets in the report
Top Contributors – the top three influencers in this snapshot
Top Tweets – the three Tweets that received the most retweets
Contributors List – overview of all participants in this report
Tweets Timeline – a full transcript of all Tweets with timestamps
TweetReach snapshots are just the beginning
There’s so much more that Union Metrics can do for you. In addition to the TweetReach snapshots you love, we also offer deeper historical reporting and real-time monitoring for all of your Twitter analytics needs, as well as reporting for Instagram and Facebook.
Instantly access the full Twitter archive
If you need older Tweets or want to see what Twitter thought about anything in the past, you can instantly access the entire Twitter archive with Union Metrics Echo. Echo is our most powerful and flexible Twitter analytics option, and is available in the Union Metrics Social Suite.
Learn more about Union Metrics Echo here.
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At Union Metrics, we’ve been helping marketers around the world measure the social media activity that’s important to them since we launched TweetReach back in 2009. And now, our TweetReach Pro analytics are part of Union Metrics. Union Metrics business plans start at just $49 per month, and include analytics for Twitter, Instagram and Facebook. Sign up today and see for yourself.
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